ENGAGING A NEW AUDIENCE WITH EXTREME​

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THE BRIEF: 

EXTREME partnered with STANLEY for 2017 and 2018. ​

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THE PROCESS: 

Over the year we launched our marketing service involving ambassador sponsorship, event activation, content production and distribution on our media network.

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• ​8 x Sponsored STANLEY & EXTREME athletes in the MTB, BMX, snowboard & skate disciplines.

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• STANLEY activation zone at both summer and winter DEW Tour in Long Beach, LA and Breckenridge, Colorado. 

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• 1 x 360 production featuring number 1, freeride world champion, STANLEY & EXTREME athlete, Nicholi Rogatkin. 

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• 1 x Sponsored construction crew.

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THE RESULT: 

Through expanding the overall program we added additional sports, ambassadors, events and content to further build the connection to the STANLEY brand and generate sales. A renewed contract for 2018/19.