THE FUTURE IS BETTER NOW!
THE BRIEF:
It is inscribed in our brain that when we see rotating blades, we think of a helicopter. The PAL-V is not a helicopter. In flying mode the PAL-V is a gyroplane. The difference? The rotor of the helicopter is powered by an engine. The blades of the PAL-V are not powered. They are powered by the wind. As long there is airflow they rotate. They act like a continuously open parachute.
Pal-V approached EXTREME International to drive both product awareness and feedback.
EXTREME International created a piece of content that showcased the products capabilities and that would directly appeal to its targeted audience and distribution.
THE PROCESS:
EXTREME's marketing program activated through:
· Bespoke Content Post-production
· Fully Integrated Distribution Strategy