CREATIVE STUDIOS SERVICES​

​

THE BRIEF: 

EXTREME to create a script and vision that aligns with the BLACK+DECKER brand, products and their sponsored athletes. 

​

​

THE PROCESS: 

Our creative team pitched, planned, produced and distributed a cinematic video, combining multiple action sport disciplines and athletes into one edit with a motivational script being presented to the audience by a third party professional narrator.

​

​

THE RESULT: 

The film involves illustrating the mundane of everyday life. The sort of things that people may see as commuting, at work or at home. These are all simply images of life sliding by.

 

Then suddenly we see the other side, Cam Peake, Ola Selsjord and Janina Kuzma living life to the full. The line ‘Life. Make it count’ tells the audience not to miss out. ‘Make it count also reflects that you ‘Make’ with BLACK+DECKER tools.

 

BLACK+DECKER gives you the ability and confidence to escape the ordinary, live to the fullest and make the most of life, to become a force for good.