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Extreme About Us

ABOUT US

Overview

EXTREME is a world-leading, purpose-driven adventure brand with a vision to inspire positive change through extreme and adventure sports. Our company is built on three core pillars: media, events, and adventure tourism.

As a prominent video publisher and creator network, we specialize in curating, producing, and sharing captivating action sports, adventure travel, and lifestyle content. Our rapidly expanding community of nearly 20 million social fans drives exceptional engagement, with over 200 million video views each month and more than 2.6 billion views last year. We excel in crafting and delivering compelling stories that resonate deeply with our passionate audience, bridging the gap between action sports enthusiasts, adventure travelers, and our clients. From tourism boards and destinations to global brands and top-tier marketing agencies, our clients rely on us to leverage our extensive reach and highly targeted, invaluable fan base to amplify their message and connect with a highly engaged audience.

In the realm of tourism, we offer comprehensive consultancy services in the design, development, strategy, and operation of adventurous tourism experiences and destinations. Our events team is renowned for orchestrating awe-inspiring events that captivate audiences while championing sustainability and adventure.

As the founders of The Extreme Sports Channel, operating for over 25 years, we are driven by a commitment to our community, our clients, and inspiring sports participation. We are steadfast in our dedication to sustainability and the environment, evidenced by our launch of The Extreme Hangout, a global events impact platform, our membership in Planet Mark to measure our impact, and our pledge of 1% For The Planet. As a lead member of the United Nations Sports for Climate Action initiative, we actively raise awareness of climate change through sports. Through our integrated media, tourism, and events offerings, we continuously entertain and excite our community while making a positive impact on people, planet, and place.

Extreme Destinations

Designing, developing and operating adventure sports and leisure destinations.

Extreme Events

Producing inspirational and entertaining lifestyle events, activations and experiences.

Extreme Media

With 20 million fans and over 200m views monthly, we provide social media management advertising & sponsorship solutions for clients.

Extreme Marketing

Delivering real business results for our clients through marketing campaigns that harness the power of social, ambassadors and events.

Purpose

Drive positive change through extreme and adventure sports

Ambition

Inspire to explore and experience

Impact

In all our activities, we strive to promote sports participation, healthy lifestyles, job creation, infrastructure investment and tourism while maintaining a strong commitment to sustainability and the environment. As part of our sustainability efforts, we have launched The Extreme Hangout, a global impact platform, and aligned with five key United Nations Sustainable Development Goals. We have also joined Planet Mark to measure our impact, committed to 1% For The Planet to give back and are a lead member of the UN’s Sports for Climate Action initiative to raise awareness.

We believe in the future of extreme and adventure sports experiences, events and entertainment and embrace our community for motivating us every day to take EXTREME to the next level.

VALUES

Our values embody our beliefs, guiding us in our quest to inspire the world to experience and explore.

Backpacking
The Heritage of Extreme

HERITAGE

From the mid-1990s to date, our journey has been an incredible one; and there is still so much more to come.

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