ENGAGING A NEW AUDIENCE WITH EXTREME​

​

THE BRIEF: 

EXTREME partnered with MAC TOOLS for 2018. ​

​

 

THE PROCESS: 

Create authentic content to engage Mac Tools with our audience through an innovative composition of action sports and tools.

​

​

THE RESULT: 

The first piece of content EXTREME created for MAC TOOLS brought two disciplines rarely seen together to attempt a very different challenge.

 

BMX and MTB athletes, Cam Peake, Lee Musselwhite, Tom Isted and Freddy Pulman went up against each other, using recycled materials, components and parts and MAC Tools to construct off-road buggies to showcase their products, brand and support their mantra, “GREAT TO WORK WITH.”

 

This led to the athletes competing against each other in an intense relay style race. We are hoping that this could turn into a MAC TOOLS web series where we have groups of different athletes creating a range of vehicles covering land, sea and air.