ENGAGING A NEW AUDIENCE WITH EXTREME CREATIVE STUDIOS.​

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THE BRIEF: 

EXTREME partnered with BLACK+DECKER to create a short form content piece!

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THE PROCESS: 

We pitched, planned, produced and distributed a major piece of content to support BLACK+DECKER's brand and message.

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THE RESULT: 

A single video that shows athletes overcoming physical or mental adversity using a combination of original and archive footage.

 

Featuring Jenna Blasman, Nikita Ducarroz and Janina Kuzma we learn about when they have fallen over during their career whether that is mental barriers or an injury. We then learn about how they have overcome it through their friends, family and the action sport community.

 

The film continues with fast paced footage of athletes on their journeys of recovery, landing tricks and going above and beyond to continue to push themselves and break their inner barriers.