VISION, STRATEGY & CONCEPT PLANNING 

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THE BRIEF: 

EXTREME was engaged as industry experts and as part of a wider consortium of global consultants to deliver an overall destination vision, strategy and masterplan for Al Soudah, in the Asir region of the Kingdom of Saudi Arabia.  

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THE SCOPE: 

EXTREME’s remit was to provide and deliver vision, strategy and concept planning consultancy services across the extreme and adventure sports sector: 

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• Vision, concept and activity mapping

• Integrated conceptual design

• Feasibility study

• Conceptual master plan

• Events strategy and plan 

• Strategy and governance for development and operations

• Procurement plan for design and construction

• Operations strategy