EXTREME BOOSTED BRAND AWARENESS FOR A COMPANY PIONEERING THE EVOLUTION OF ADAPTED BOARDING EQUIPMENT.

Adaptive Action Sports develop designs and programs for disabled youth to help break down the barriers they face with skate and snowboarding. This innovative company partnered with Stanley Black & Decker who are internationally recognised for their leading tool brands.

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THE BRIEF: 

EXTREME were contacted to create a highly engaging and truly meaningful content piece which would connect the incredible story of the Adaptive Action Sports foundation to the Stanley brand campaign

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THE PROCESS: 

EXTREME designed and delivered this content piece through a thorough process of:

• Content Production- filming and editing.

• Packaging and Delivering of videos to suit platform requirements.

• Content Distribution- Attracting an expansive and engaged audience to the video and driving through to website.

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THE RESULT: 

EXTREME developed an inspirational video which received millions of views, connected thousands of adaptive athletes together and made awareness of disabilities within skate and snowboarding. Adaptive Action Sports were able to make their voice heard across a huge audience which increased brand awareness and engagement.